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Advisory Board

Richard Keating, Chairman
Thomas L. James, Legal Advisor
Frederick M. Henschel, Human Resources Advisor
Phyllis Horne, Marketing and Media Advisor

Richard Keating, Chairman

Mr. Keating chairs the Advisory Board of APEX Strategies, Inc. He has provided management, marketing and business operational services to the federal government for 48 years. Along with his extensive knowledge of federal procurement processes, he brings organization and implementation expertise to APEX in the areas of developing marketing processes and organizing marketing staff for effective and efficient execution. Mr. Keating holds a bachelor's degree in engineering from the U.S. Military Academy in West Point, NY, and an MBA equivalent in management and strategic planning from the U.S. Army War College in Carlisle, PA.

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Thomas L. James, Legal Advisor

Mr. James is a partner in the Washington, DC law firm of Foley & Lardner. He commits his legal talents to APEX in a corporate advisory capacity. Mr. James has expertise in mergers and acquisitions, with special emphasis on high technology and specialty product and service companies. He is a 1985 graduate of the Georgetown University Law Center and a member of the District of Columbia Bar. Mr. James is admitted to practice before the U.S. Supreme Court and the U.S. Court of Appeals for the District of Columbia Circuit.

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Frederick M. Henschel, Human Resources Advisor

Mr. Henschel provides APEX with more than 40 years of experience in financial and human resources administration. He has had multiple positions and experience in running high technology companies and financial institutions, including serving as President of the National Bank of Washington in Washington, DC. Prior to these positions, Mr. Henschel, as Manager of Industrial Relations for Computer Sciences Corporation, was responsible for all personnel activities, which included recruitment and placement, wage and salary administration, educational and relocation assistance, administration of all benefits, record keeping, and employee relations. In addition, Mr. Henschel was responsible for security at industrial plant facilities, as well as leasehold management, plant maintenance and purchasing. Mr. Henschel recently formed the Henschel Group and continues to provide expertise in corporate financial management as a consultant. He graduated from Washington and Lee University with a bachelor of science degree in political science, with special attainment in commerce.

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Phyllis Horne, Marketing and Media Advisor

Phyllis Horne, founder and owner of HCG, brings over 26 years of experience creating, producing and fielding highly-effective advertising and integrated marketing communications programs for prestigious clients in the both the private and public sectors. She is an exceptional listener who quickly gains an understanding of objectives, cultural dynamics, and competition, and from that understanding develops highly successful strategies, company names, taglines, and campaign themes.

While completing her B.S. in Communications, Phyllis began her career in television, first as a writer, then as the first woman in the state of Louisiana to carry her own video camera and shoot her own footage. From there, she began producing and directing commercials for regional and national advertising agencies.

When Phyllis moved to the Washington D.C., area in 1990, her talents in conceptualizing and developing integrated, multi-faceted, marketing and advertising campaigns were put to work through Pracon (a medical marketing company) for almost all the major pharmaceutical companies, including Merck, Schering Plough, Glaxo, Searle, and Wyeth-Ayerst, just to name a few. After developing and overseeing production and delivery of over $4 million in integrated medical marketing campaigns for Pracon, in less than three years, she opened Horne Creative Group, Inc. (HCG). HCG has enjoyed considerable success in the Federal Government sector producing communication campaigns for complex IT product & service divisions and recruitment campaigns for several agencies including the Department of Health and Human Services and the US Postal Service.


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